JUST SELECT A BOOK AND USE

THE FORM BELOW TO REQUEST

A FREE COPY

The park had not shown a profit in five seasons. Its national ratings were less than 60%. Some of the 194 sites were seasonal campers or empty. The park’s website was out of date. Park reviews were more negative than positive, and staff turnover was high. The campground was in dire need of maintenance. Camper and staff morale seemed at an all-time low, And Then Came The Manager!

A hypothetical campground with fictional characters provides the background for an exciting story of one man’s attempt to save a failing RV park.

CONTENTS

Preface, Ownership Impossible

The Hiring, Moving On

The Evaluation, Seclusion

A New Name, 55+ or Family

Ambassadors, Dean’s Neighbors

A Side Trip, The Town, The Museum

Media Director, Remodel /Replace

Park Model Living, Staff Training/Goals

Finding talented people to become part of the park staff was an everyday effort. One of his favorite guidelines came from Walt Disney:

Hire the personality,

Teach the skill.

IF YOU’RE NOT CLEAN

SELLING THE WEATHER

MAINTENANCE TO FILL THE PARK

BEST RV PARK SIGN

ALEX – GET OUT

16 MINUTES AFTER 3

THE ART OF GETTING AWAY

DOING NOTHING

THE OK CAFÉ

CAN THIS SITE GET WIFI

FUNNIES

FISHING CLINICS

CUSTOMER LOYALTY

GRENADE IN YOUR TENT

DON’T SELL PARK MODELS

THREE TYPES OF GUESTS

To have a successful RV park means filling available sites. Our approach to this effort is called “Internal Promotions.” Giving guests a reason to return and to tell others. Hopefully, these ways will help guests have a great experience. This collection of comments and suggestions represent some of our best. Please share them with your

entire park staff

Contents

www.YourPark.com

RV Park Traditions

Who Is Your Copywriter?

3 Ways To Gauge Your Success

Why Haven't You Written?

I'm Sending A Secret Shopper

 A Guest’s Lifetime Value

The Hidden Chair 

The Coffee Room

Checkout Time

Are You Busy Mowing?

Every Street Every Day

Who’s Behind Your Counter?

The Art of Saying Goodbye



Managing or owning an RV park can be

 one of the most rewarding yet difficult careers that anyone could pursue. One

of the most disappointing aspects is a space that is empty. The revenue for

an RV site that is empty tonight is lost forever. It’s history, gone, just forget it.

It didn’t matter how many RV sites I had,

it was always how many were filled. Nor does it matter how nice the site is if it remains empty.

Contents

Section One Setting the Fundamentals to Be Full

Article 1 The Magic of Full

Article 2 The Attitude of Full

Article 3 Developing an All-Star Team

Article 4 Pricing

Article 5 Basic Concepts

Section Two – Internal Promotions

Article 6 Curb Appeal

Article 7 The Office

Article 8 Common Facilities

Article 9 Park Tour

Article 10 Print Literature

Article 11 Park Rules & Pets

Article 12 Activities

Article 13 Names, Birthdays, Hometowns



We divide park management efforts into two areas:

Internal:

Giving guests a reason to return

and to tell others

External:

 Inviting people to the park

Here’s hoping you get at least one idea that will move your park closer to full!

How many hours do you work each week? Are you burned out before the season is over? Can owning/managing a park ever be a normal hourly job? Working all those extra hours seems acceptable to me when you are just starting out to make a park successful. When I was asked to turn an old park around for the new owners, I only took one day completely off in six months. To do this year after year is admitting failure. The passion in the beginning should lead to the increase in park income and the building of a qualified staff. With success in these two areas, your weekly workload should be moving towards normal. If you are really good, the park can run on its own and you can enjoy more time with your family and friends

First 10 Contents Of 52

1. Let’s Talk Maintenance

2. Just Change The Pictures 

 3. Staff Advancement

4. Adult Swim 

 5. Speakers and Free Coffee

6. The Best Library

7. Invite Them for Lunch

8. Going Digital 

 9. A Place For Everything

10. Staff Meetings

The Arrival Experience

The better the arrival experience, the more likely your guest will come into the office in a positive frame of mind. Keep those good feelings flowing with an inviting and pleasing landscape just outside the office door. Well groomed, lush flowers and plants will say “welcome” to everyone. A welcome mat with your logo and sparkling clean windows are sure to please. However, having windows full of papers and out-of-date advertisements is a negative you don’t need. Your incoming guest is about to open the office door. So, ..

You are challenged to get campers to stay with you and, then, convince them (and their family and friends) to come again. Some campers are worth one night’s stay as they are just traveling through. Some come every year for a special holiday weekend. I know seasonal campers who have been at the same park for over ten years. Can you convince a camper to

return again and again? Consider what each camper’s lifetime value could be.

Contents

Lifetime Value, Do You Wave?  Three Types of Guests, To Hot Too Cold Too Wet, Local Ambassadors, Returning Guest Recognition, Extend Your Season, Legacy Camping, Seasonal/Full Time/ Overnight, Tutoring In The Park, The Art Of Doing Nothing, Interns, 24/7/365 Web Site, Shoot ‘till You Hit, The Porch, Don’t Get In The Way, Your Staff Wants A Raise, Have A Great Store, Season Campers And Their Stuff, Invite Them for Lunch, The Best Library

YES! SEND ME A FREE BOOK!